Empower Health Strategies is a woman-owned healthcare consulting firm specializing in custom Patient Experience (PX) and Patient Engagement (PE) strategies for digital health innovators.
What does that mean?
Your Challenges

As a digital health leader, you face a multitude of challenges on your path to innovation success.
These hurdles include delivering a product that provides substantial value to patients by addressing – or solving! – a distinct pain point and recognizing the diverse needs of the human behind the patient. Ultimately, your most significant challenge is building an informed solution that distinguishes itself from market contenders in a competitive sector.

Unfortunately, many solutions miss the mark in meeting patients' real-life needs.
This disconnect can arise from inaccurate perceptions of the patient experience and insufficient patient engagement in the innovation process. This can result in products that neglect to resonate with patients, establish trust, and gain traction in the patient community.
Our Solution
We help you understand all aspects of what it's really like to be a patient navigating an uncertain – and potentially traumatic – health journey.
This allows you to better empathize with patients' experiences – especially the challenges they face – to ensure your product aligns with their real-life needs and effectively and compassionately addresses their pain points and barriers to care.

We advise you on how to meaningfully engage patients from ideation to iteration and beyond.
We design and assist you in implementing tailored patient engagement strategies to incorporate into your innovation process so patients are intentionally involved at every step and not just an afterthought. Their input can provide you with insider insights you wouldn't have been able to learn anywhere else! Actively seeking to understand patients' experiences by engaging them as partners also positions you as industry leaders who patients will be more likely to respect and trust.

Integrating this expertise into your product can make the difference between a "cool, latest and greatest" piece of tech and a life-transforming tool.
When patients feel genuinely seen, supported, and empowered by your innovations, they will want to use them for the long-term, driving user engagement, retention, and sustainability for you.